Product › Sales pipeline › Lead marketplace
Turn leads you can't serve into partner referrals
Share a lead with the network, let other agencies express interest, and choose who takes it. Closed leads can't be shared.
Lead marketplace: what you get
- Share and unshare. Share an open lead with a note; unshare any time.
- Browse shared leads. See leads shared by other agencies, with budget and location.
- Express interest. Tell the owner you can serve the lead; they are notified.
- Public MLS view. A public view of shared leads for MLS-style networks.
- Guard rails. Closed leads cannot be shared, and duplicates are blocked.
How it works
- Share a lead from its detail page.
- Partners browse and express interest.
- You review interest and choose a partner.
- Track the referral outcome.
Where Realto AI helps
- Realto AI can highlight leads that are a poor fit for you but a strong fit for the network.
For your agents
Agents can see the shared status of their leads. Explore the Realto agent app.
Plan availability: Part of the CRM module — included in every plan, including Free.