Product › Sales pipeline › Leads
Every lead, from every source, in one place
Buyers, sellers, renters and landlords arrive from 17 sources. Realto assigns them, matches them to your inventory and keeps follow-ups on time.
Leads: what you get
- Four lead types. Buy, sell, rent in and rent out — each with its own fields, such as budget ranges, expected price or expected rent.
- 17 lead sources. WhatsApp, Instagram, Facebook, TikTok, X, LinkedIn, YouTube, website, referral, partner, walk-in, phone, email, event, existing client, MLS and more.
- Clear statuses. New, contacted, listed, in progress, closed won and closed lost — with structured lost reasons for each lead type.
- Property matching. Leads are scored against your inventory on budget, location, type and bedrooms, with the reasons shown.
- Assignment. Assign to an agent, a branch or both; the agent gets an instant push notification with a deep link.
- SLA & follow-up windows. Set how quickly each lead must be contacted; stale leads are surfaced automatically.
- Quick create & AI lead settings. Capture a lead in seconds, and tune the AI's tone, greeting and language for that lead.
- Share to marketplace. Pass leads you cannot serve to partner agencies.
How it works
- A lead arrives from any channel and is created automatically.
- It is assigned by rule or by a manager.
- Matching listings are suggested and shared.
- Visit, negotiate and close — or record why it was lost.
Where Realto AI helps
- The AI chat creates the lead and fills budget, area and bedrooms from the conversation.
- Realto AI flags leads that have gone stale and drafts the follow-up.
- Matching explains why each property fits.
For your agents
The same lead in your agent's pocket: log follow-ups, convert to a site visit, mark lost, and jump to the visit, negotiation, agreement or deal. Explore the Realto agent app.
Plan availability: Part of the CRM module — included in every plan, including Free.